How we collect, use and protect your information

Overview

Physiora Physical Therapy ("Physiora," "we," "us") respects your privacy. This policy covers information collected through physiora.com — including our appointment request form — and, at a high level, how protected health information collected during clinic care is handled. It does not apply to third-party sites we may link to.

Information we collect

When you use our website, we may collect:

• Contact details you submit through our appointment request form — name, phone, email, zip code, and reason for visit.
• Insurance information you choose to provide, such as your carrier name, for benefit verification.
• Technical information such as browser type, device, and pages visited, collected automatically through standard web server logs and analytics.

We do not use our public website to collect clinical or diagnostic information beyond what you voluntarily share in the appointment form's "reason for visit" field.

How we use your information

We use the information collected to:

• Respond to appointment requests and contact you about scheduling.
• Verify insurance benefits before your first visit, where applicable.
• Improve our website and understand how visitors use it.
• Meet legal, regulatory and record-keeping obligations.

We do not sell your personal information.

Protected health information (HIPAA)

Once you become a patient, information related to your evaluation and treatment is protected health information under the Health Insurance Portability and Accountability Act (HIPAA). That information is governed by our clinic's HIPAA Notice of Privacy Practices, provided at your first visit, and is handled separately from the general website information described here. Ask our front desk for a copy at any time.

Cookies & analytics

Our website may use cookies and similar technologies to remember basic preferences and to understand aggregate site traffic through analytics tools. These technologies do not access clinical records. You can disable cookies in your browser settings; some site features may not function as intended if you do.

Sharing your information

We share information only as needed to operate our practice:

• With your insurance provider, to verify benefits and process claims.
• With service providers who help us run scheduling, billing and IT systems, under confidentiality obligations.
• When required by law, court order, or to protect the safety of a patient or others.

We do not share your information with third parties for their own marketing purposes.

Data security

We use reasonable administrative, technical and physical safeguards to protect the information you provide, both on our website and in clinic systems. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your choices & rights

You may ask us to correct inaccurate contact information, opt out of non-essential communications, or request details about the health information we hold about you as a patient, consistent with our HIPAA Notice of Privacy Practices. To make a request, contact us using the details below.

Children's privacy

Our website is intended for adults arranging care for themselves or a family member. We do not knowingly collect personal information from children through the website without parental involvement.

Changes to this policy

We may update this policy from time to time. Updates will be posted on this page with a revised effective date. Continued use of our website after changes are posted constitutes acceptance of the revised policy.

Contact us

Questions about this privacy policy or your information can be directed to:

Physiora Physical Therapy
1801 McCord Way, Frisco, TX 75033
Phone: (909) 366-3632
Email: info@physiora.com